Renowned British womenswear brand based in London. Known for its bold use of colour and mixing of prints gaining the brand an international acclaim and an impressive celebrity fan base.
Concept Development and Design
Ideate and pull concept visual references for multiple collections each season.
These ideas were developed to use across seasonal collections, collaborations, print and social campaign and other marketing collateral.
Desiged embroidery and print for ready-to-wear and runway, and all accessories collections.
Casting, fittings and the running of London Fashion Week shows.
“When she transformed into a butterfly, the caterpillars spoke not of her beauty, but of her weirdness. They wanted her to change back into what she always had been. But she had wings.”
Produced multiple best seller designs
Successful social exposure with marketing collateral
Designs featured on Vogue, WWD, Style, ELLE…
Bionda Castana Collaboration
She was elusive. She was today. She was tomorrow. She was the faintest scent of a cactus flower, the flitting shadow of an elf owl. We did not know what to make of her. In our minds we tried to pin her to a cork board like a butterfly, but the pin merely went through and away she flew.