Run Baby Run editorial story
Art Direction/ Casting/ Production
"I believe in the importance of women creating space for other women. A continuous sharing of all things, a tranferance of power."
The evolution of the role of women within society has been an interesting journey so far. The pressure to be perfect is a dangerous concept that pins women against each other. Young girls and women under more pressure than ever to meet these high expectations to succeed and to stand out. These pressures spiraling down younger in age creating a negative impact on how girls are growing up.
The concept behind the shoot is to remind women of their strength beauty and success within supporting each other.