The goal was to refine and evolve the established vegan Mexican restaurants’ visual language through a warmer, authentic and elevated lens. Grounded in the inspiration of the feeling of warmth of being in your Mother’s kitchen, the many hands involved in the process and the hands that pass along recipes through generations. Our hands being directly linked to the heart that serves so much love and intention into the food created at home. This new visual direction leans into the intimate kitchen and familial connection within Mexican and Latin homes.