ROSE INC

The challenge at hand was to create a brand universe for ROSE INC, a beauty and skincare label that was established by the well-known model and entrepreneur, Rosie Huntington Whiteley. This undertaking involved constructing the entire brand from scratch, starting with the conception of the brand's identity, purpose, messaging and visual language. It was important to understand and extract the very essence of Rosie's persona, her lifestyle, beauty philosophy, and values to translate into a broader universe that could stand on its own. Overall, the goal was to establish ROSE INC as a recognizable and respected beauty and skincare brand in an already saturated market.