This marketing campaign builds upon the success of Tractor's "messy goodness" campaign by shining a spotlight on the brand's commitment to using only the freshest and juiciest ingredients in their products. By emphasizing the quality of the ingredients that go into each creation, the campaign aims to appeal to health-conscious consumers who prioritize fresh, whole foods in their diets. In doing so, the brand can differentiate itself from competitors who rely on processed or artificial ingredients.